01 / The Anatomy of a Leaking Dollar
Watch a Lead Walk Through Four Doors.
Every lost job passes through the same four checkpoints. At three of them, the dollar nearly leaves. Here's what each one looks like.
T+00:00
Door 01
Lead arrives.
A call, a form-fill, a Google Local Service click. Someone in your market just raised their hand.
Value
$6,300
T+03:12
Door 02
CSR misses.
Your CSR's busy. The call goes to voicemail. No callback the same hour. Industry data: 42% don't call back within 24h.
Exposure
$60%
T+18:40
Door 03
Estimate ages.
A quote goes out. Nobody follows up. The homeowner calls your competitor. The job is quietly gone, and nobody on your team notices.
Risk
Critical
T+19:01
Door 04 · Revalytics
Dollar caught.
21 minutes after the missed call, Revalytics flags it. A recovery touch fires. The homeowner books. The dollar lands.
Recovered
$6,300
The average trade business has this happen nine times a week.
Source: Revalytics Network · 2,847 accounts · 2025/26
02 / Capabilities
Nine Systems,
One Live Signal.
Every capability is built for one job: shortening the distance between a number moving and a human doing something about it. No dashboards you have to remember to open.
01
DEMAND
Revenue attribution, not click attribution.
Tie every ad dollar to booked revenue, not form-fills or phone rings. See true ROAS per campaign, per channel, per keyword.
Integrates with
Google · Meta · LSA
02
DEMAND
Ad-burn detection.
Alerts when campaign spend climbs while booked revenue stalls. Catches quiet budget waste in under 24 hours.
Alert latency
< 24h
03
CONVERSION
Missed-lead recovery.
Every lead that doesn't get called back inside your SLA triggers an automated recovery touch within minutes. Most competitors report this weekly. We act on it.
Response time
< 7 min
04
CONVERSION
Aging-estimate enforcement.
Tracks every estimate sent, flags quotes going cold, and enforces follow-up before the homeowner calls your competitor.
Avg. revenue saved
$4,200 / estimate
05
CONVERSION
CSR & tech accountability.
Per-person performance tracking. Who closes. Who drops. Who needs coaching. Revenue-weighted, not activity-weighted.
Granularity
Per-seat, real-time
06
PROTECTION
Live revenue scoreboard.
A persistent view of what's lost, at risk, and recoverable. Mounted in your ops room. Visible from the sales floor.
Refresh rate
Every 60 sec
07
PROTECTION
AI recovery engine.
Automated SMS, email, and callback routing for jobs about to churn. Tuned to your voice, within your brand.
Avg. recovery lift
+23%
08
INTELLIGENCE
Root-cause analysis.
When revenue dips, Revalytics tells you where and why, not just that it happened. Closes the gap between "something's off" and "here's the fix."
Powered by
Revalytics LLM
09
INTELLIGENCE
Network benchmarks.
See how your recovery rate, close rate, and ad efficiency compare to 2,847 accounts across the network. Anonymized. Percentile-ranked.
Compared against
Network median
03 / One Live Signal
One feed. Every dollar
in motion.
Nine systems. One scoreboard. Revalytics collapses your CRM, ad platforms, and call-tracking stack into a single live signal, so the right person acts the moment a dollar is in danger. Not on Monday morning. Now.
+$6,300
04 / Integrations
Plugs into the stack you
already run.
Revalytics doesn't replace your CRM, your ad platform, or your call-tracking stack. It sits across them: reads every signal, correlates, and acts. Most customers are live in under two weeks.
CRM / FSM
Source of truth for jobs & revenue
ServiceTitan Housecall Pro FieldEdge Jobber Service Fusion
Ad Platforms
Where demand is made
Google Ads Meta LSA Yelp Microsoft Ads
Call Tracking
How the lead actually enters
CallRail CallTrackingMetrics WhatConverts Invoca
Comms & Ops
Where recovery happens
HubSpot Salesforce Twilio Slack Zapier
05 / Essay · Vol. 01 · No. 02
Moneyball
for the
Trades.
By the Revalytics Editors
Austin, TX · April 2026
The best-run trade businesses in America don't win because they have bigger budgets. They win because they have shorter distances between a number moving and a human doing something about it. Every other kind of "analytics" in this category is a mausoleum. It tells you, on Monday morning, that the dollar left on Friday.
Revalytics exists because that gap between a dollar moving and a human knowing is where most revenue dies. It dies in voicemail. It dies in aging estimates. It dies in Google Ads campaigns that optimize for clicks while the booked-revenue number goes sideways. It dies quietly, unreported, in a rhythm you can almost set a watch to.
"The best-run shops aren't the ones with the biggest budget; they're the ones with the shortest distance between a number moving and a human doing something about it."
This is what we mean by Moneyball. Not metrics. Not dashboards. Not another report nobody opens. A live signal, routed to the right human, at the moment the dollar is in motion. Bill James didn't invent new baseball statistics; he invented a philosophy of acting on the ones that actually mattered. That is the premise of Revalytics. The dashboards already exist. The data already exists. What doesn't exist, in the trades, is a system that does something about it in real time.
So we built one. A revenue scoreboard that runs while you run your business. It knows which lead didn't get called back, which estimate is aging, which campaign is quietly burning money while everyone is looking at the clicks number. And it doesn't wait until Monday. It acts now.
The Editors
By the Revalytics Editors
04 / Integrations
What $38.2M
of recovery looks like.
Every recovered dollar across every Revalytics customer. Anonymized, continuous, and, unlike most marketing numbers on the internet, real.
Live across 2,847 active accounts · Anonymized · Updated every 60 seconds
07 / Case Studies
Three Shops.
Three Recoveries.
Real businesses. Real dollars. Written permission on file. Every metric verified against account data before publication.
Case 01 · Cisneros Bros. · Mesa AZ
$75%
ad spend.
Cisneros Bros. HVAC & Plumbing
"We cut marketing spend by 75% and still grew revenue. Revalytics showed us exactly which campaigns were burning cash and which ones were actually booking jobs. No other system uncovers these insights."
Ad Spend Cut
$75%
Time to Signal
Same day
Google · Meta · LSA
+12%
Customer Since
Q1 2025
Case 02 · Home Heroes · Pittsburgh PA
$121K
first 90 days.
Home Heroes Home Services
"Seeing leads slip through the cracks in real time and catching them has been a complete game changer. We've recovered revenue we didn't even know we were losing."
Recovered
$121,000
Recovery Rate
+23%
Days to First Win
< 14 days
Customer Since
Q2 2025
Case 03 · Transou's · Winston-Salem NC
9 jobs
per week.
Transou's Plumbing & Septic
"We had no visibility into how many estimates were aging out. Revalytics caught $3,100 in a single week from quotes we'd completely forgotten about. That's now our new baseline."
Avg. Catch / Week
9 jobs
Close Rate Lift
+18%
Per-Estimate Save
$3,100+
Customer Since